ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The entity or element that is being studied in market research:
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unit of analysis
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research objective
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secondary data
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primary data
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Explanation:
Detailed explanation-1: -In epidemiologic research, the unit-of-analysis (UoA) is the “what or whom” being studied. It can be an individual, group of individuals, cluster of individuals, or any aggregated grouping under investigation.
Detailed explanation-2: -A unit of analysis is the main subject or entity whom the researcher intends to comment on in the study. It is mainly determined by the research question. Simply put, the unit of analysis is basically the ‘who’ or what’ that the researcher is interested in analyzing.
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