ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -What is global market research? Global market research is an umbrella term for the collection and analysis of information that companies undertake in a country that isn’t their domestic market.
Detailed explanation-2: -Market research is vital to sustainable export success in international markets. It is a process that can help you avoid costly expansion mistakes and identify extraordinary business opportunities, allowing you to minimize risk before you enter a foreign market through proactive data collection and analysis.
Detailed explanation-3: -Global marketing means marketing the company’s products and services, considering the global market as one. It is different from international marketing, which tailors marketing activities to each region and country. Global marketing means adapting the company’s marketing strategy to an international market.