ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
true
|
|
false
|
|
Either A or B
|
|
None of the above
|
Detailed explanation-1: -Sometimes called “desk research” (because it can be done from behind a desk), this technique involves research and analysis of existing research and data; hence the name, “secondary research.” Conducting secondary research may not be so glamorous, but it often makes a lot of sense of start here.
Detailed explanation-2: -A primary source gives you direct access to the subject of your research. Secondary sources provide second-hand information and commentary from other researchers. Examples include journal articles, reviews, and academic books. A secondary source describes, interprets, or synthesises primary sources.
Detailed explanation-3: -Primary Research should always be carried out before secondary research is considered. Quantitative research typically requires much larger numbers of respondents than qualitative research. The main job of a moderator is to describe the responses in an organized written report, not interpret or explain them.