ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary research
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Secondary research
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Qualitative data
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Quantitative data
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Detailed explanation-1: -Primary research is also referred to as field research. It involves original research, which is carried out first-hand, often for a specific purpose. It can be conducted through a range of methods including questionnaires or surveys.
Detailed explanation-2: -Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in their writing and to integrate them in a cohesive fashion.
Detailed explanation-3: -Primary research refers to research that has involved the collection of original data specific to a particular research project (Gratton & Jones, 2010). When doing primary research, the researcher gathers information first-hand rather than relying on available information in databases and other publications.
Detailed explanation-4: -Interviews. Interviews are a direct method of data collection. Observations. In this method, researchers observe a situation around them and record the findings. Surveys and Questionnaires. Focus Groups. Oral Histories.