ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Market Segmentation
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Primary Data
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Secondary Data
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None of the above
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Detailed explanation-1: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face)
Detailed explanation-2: -What’s the difference between primary and secondary market research? Primary market research is done by collecting data yourself, often through surveys or interviews with your target market. Secondary research uses existing data that you can find online or in research reports and books.
Detailed explanation-3: -Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics-this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.