ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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just before they purchase the product
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when they compare alternative products
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when the need is recognized
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after they purchase the product
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Detailed explanation-1: -Post-purchase behavior is the final stage in the consumer decision process when the customer assesses whether he is satisfied or dissatisfied with a purchase.
Detailed explanation-2: -The post-purchase evaluation process is the final stage in the consumer purchasing process, one that’s sometimes ignored by marketers. After purchasing a product, a customer will naturally evaluate it by comparing it and the purchasing process with their expectations.
Detailed explanation-3: -The last stage of the consumer buying cycle is the post-purchase evaluation. After purchasing the product, the customer weighs up their purchase and compares it to their overall expectations. This either leads to satisfaction or dissatisfaction.