ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Where we use only a proportional number from each segment within the target markets from the total poputlaion
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Quota
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Random
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Snow-Balling
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Stratified
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Cluster
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Explanation:
Detailed explanation-1: -The main reason why researchers choose quota samples is that it allows the researchers to sample a subgroup that is of great interest to the study. If a study aims to investigate a trait or a characteristic of a certain subgroup, this type of sampling is the ideal technique.
Detailed explanation-2: -Proportional Example To use this method, they must divide the population into relevant subgroups and then set quotas that retain the population’s group proportions. For example, researchers might want to collect a quota sample that reflects the population proportions for ages, genders, and races.
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