ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Doing personal interviews with open questions to find out about opions and attitutdes of your sample would be a ____
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____ quantitative research
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____ qualitative research
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Unstructured interviews generate qualitative data through the use of open questions.
Detailed explanation-2: -An interview is generally a qualitative research technique that involves asking open-ended questions to converse with respondents and collect elicit data about a subject.
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