ENTREPRENEURSHIP

Detailed explanation-1: -Market segmentation seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group. Markets can be segmented in several ways such as geographically, demographically, or behaviorally.

Detailed explanation-2: -Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

Detailed explanation-3: -Behavioral segmentation is the process of grouping customers based on common behaviors they exhibit when they interact with your brand. For this type of segmentation, you can group your audience based on their: Spending habits. Purchasing habits.

Detailed explanation-4: -In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics.