ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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E-mail surveys are very complicated to implement
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -A traditional survey technique in which a multi-part survey questionnaire is mailed to a randomized sample of individuals (within a larger population) who are asked to complete the questionnaire and return it to the survey researcher for tabulation and analysis.
Detailed explanation-2: -Low administration costs and the ability to reach broad geographic distributions are additional advantages. Disadvantages of mail survey methods are associated with their reliance on respondents being speakers of the language used in the questionnaire and having a suitable literacy level to participate in the study.
There is 1 question to complete.