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MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Groups are selected based on their easy access and proximity to the researcher. Which sampling method is this describing?
A
Friend sample
B
Cluster
C
Convenience
D
Stratified
Explanation: 

Detailed explanation-1: -Convenience sampling is a qualitative research sampling strategy that involves selecting participants based on their accessibility and availability to the researcher.

Detailed explanation-2: -Convenience Sampling: This is a sampling technique that qualitative researchers use to recruit participants who are easily accessible and convenient to the researchers. Oftentimes this may include utilizing geographic location and resources that make participant recruitment convenient.

Detailed explanation-3: -Definition. Convenience sampling involves using respondents who are “convenient” to the researcher. There is no pattern whatsoever in acquiring these respondents-they may be recruited merely asking people who are present in the street, in a public building, or in a workplace, for example.

Detailed explanation-4: -Researchers use two major sampling techniques: probability sampling and nonprobability sampling. With probability sampling, a researcher can specify the probability of an element’s (participant’s) being included in the sample.

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