ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In market research, a sample if the population is defined as:
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a free gift to the consumer
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a trial of the product so that consumers can test it at home and then give their opinions
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all of the potential consumers of a product
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a group selected from all of the potential consumers of a product
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Explanation:
Detailed explanation-1: -Cluster sampling simply involves dividing the population being studied into smaller groups. These subgroups can be studied or further randomly divided into other subgroups.
Detailed explanation-2: -In a clustered sample, subgroups of the population are used as the sampling unit, rather than individuals. The population is divided into subgroups, known as clusters, which are randomly selected to be included in the study.
Detailed explanation-3: -In market research, sampling means getting opinions from a number of people, chosen from a specific group, in order to find out about the whole group.
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