ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
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In this type of research, “Why” questions are often used, the researcher is part of the process, and information is open to a high degree of interpretation.
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Qualitative
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Quantitative
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Stratified
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None of the above
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Explanation:
Detailed explanation-1: -Qualitative Research Defined Qualitative research studies typically seek to answer questions about the ‘what’, ‘how’, and ‘why’ of phenomena. This is in contrast to the questions of ‘how many’ or ‘how much’ that are sought to be answered by quantitative research, including epidemiologic studies and clinical trials.
Detailed explanation-2: -One-on-One Questions. Exploratory Questions. Predictive Questions. Interpretive Questions. Focus Groups. In-Home Videos. Online Focus Groups. 12-Aug-2022
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