ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is difficult and expensive to use a truly random sample and so many students get other students to fill in questionnaires for their university projects. What kind of sample is this?
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Quota sample
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Convenience sample
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Systematic random sample
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Simple random sample
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Explanation:
Detailed explanation-1: -An example of random sampling techniques is: (b) Generating a list of numbers by picking numbers out of a hat and matching these numbers to names in the telephone book.
Detailed explanation-2: -An example of a simple random sample would be the names of 25 employees being chosen out of a hat from a company of 250 employees. In this case, the population is all 250 employees, and the sample is random because each employee has an equal chance of being chosen.
Detailed explanation-3: -Research information can be gained: (a) By talking to people, either in person or on the phone. and also. (b) By using the post and getting people to fill in questionnaires and send them back to you.
There is 1 question to complete.