ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary data is market research information you gather yourself by conducting surveys and focus groups with potential customers.
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T
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F
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Qualitative and quantitative research Primary research can be qualitative or quantitative. Qualitative research involves analyzing non-numerical information. It renders explanatory results extracted through observation, interviews, records, surveys, and focus groups.
Detailed explanation-2: -Data can be collected via interviews, focus groups, online market research, and behavioral tracking. The most common tool for primary data collection is questionnaires.
There is 1 question to complete.