ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Macys.com has customers complete a survey to get their opinions about their online experience. What type of research is this?
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Attitude
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Advertising
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Product
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Sales
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Explanation:
Detailed explanation-1: -There are four basic ways to survey consumers: mail surveys, telephone surveys, web-based surveys, and intercept (or face-to-face) surveys.
Detailed explanation-2: -Asking for customer feedback (qualitative) Focus-group testing a new product (qualitative) Interviews, expos (qualitative) Online reviews on your website or social media (qualitative) Visiting your competitors online or in store (qualitative) More items •23-Mar-2023
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