ENTREPRENEURSHIP

Detailed explanation-1: -Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Whether AMA’s new definition now adequately reflects the field of “marketing” is a worthy issue to address.

Detailed explanation-2: -Marketing is essentially the process or action of creating, communicating, and delivering value to customers, clients, and the general public. It includes a range of actions businesses use to market and sell their products and services to consumers.

Detailed explanation-3: -The marketing plan outlines how the organization or brand will generate customer value through different mediums. The marketing plan broadly relates to the 4Ps of marketing: product, price, promotion, and place. The brand can deliver value to its target customers through the different elements of the marketing mix.