ENTREPRENEURSHIP

Detailed explanation-1: -Qualitative data is about the emotions or perceptions of people, and what they feel. In quantitative data, these perceptions and emotions are documented.

Detailed explanation-2: -Qualitative data collects information that seeks to describe a topic more than measure it. This type of research measures opinions, views, and attributes vs. hard numbers that would be presented in a graph or a chart.

Detailed explanation-3: -What is qualitative research? Qualitative research is used when numbers are not needed, but opinions, beliefs, feelings or motivations are needed. A survey will often contain these two research methods, providing quantitative and qualitative information.

Detailed explanation-4: -Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form. For example, it could be notes taken during a focus group on the quality of the food at Cafe Mac, or responses from an open-ended questionnaire.