ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Nonprobability samples are the basis of much marketing research because of this.
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lowers cost
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raises cost
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Non-probability sampling designs are used when the sample needs to be collected based on a specific characteristic of the population (e.g., people with diabetes). Unlike probability sampling, the goal is not to achieve objectivity in the selection of samples, or to make statistical inferences.
Detailed explanation-2: -Non-probability sampling methods. In a non-probability sample, individuals are selected based on non-random criteria, and not every individual has a chance of being included. This type of sample is easier and cheaper to access, but it has a higher risk of sampling bias.
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