ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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How is a market segmented by ‘age’?
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Products can be aimed specifically at males or females or both
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People have different hobbies and interests, which can be connected to income and location.
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Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
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Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
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Explanation:
Detailed explanation-1: -Markets can be segmented in several ways such as geographically, demographically, or behaviorally. Market segmentation helps companies minimize risk by figuring out which products are the most likely to earn a share of a target market and the best ways to market and deliver those products to the market.
Detailed explanation-2: -Demographic. Psychographic. Geographic. Behavioral.
There is 1 question to complete.