ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Of the following, it is NOT one of the cited advantages of an Internet survey.
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25 to 40 percent lower costs
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Ease of random sampling
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Greater convenience for busy respondents
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None of the above
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Explanation:
Detailed explanation-1: -Advantages of the survey method They provide a broad range of information. Surveys can yield a great range of data, and researchers can use surveys to gather information related to socioeconomic opinions, advertising and marketing and planning or testing product features. They’re cost-effective and efficient.
Detailed explanation-2: -Simple random sampling. In a simple random sample, every member of the population has an equal chance of being selected. Systematic sampling. Stratified sampling. Cluster sampling. 19-Sept-2019
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