ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -Merits of Cluster sampling Cluster sampling offers the following advantages: Cluster sampling is less expensive and more quick. It is more economical to observe clusters of units in a population than randomly selected units scattered over throughout the state. Cluster Sample permits each accumulation of large samples.
Detailed explanation-2: -Advantages and Disadvantages of Cluster Sampling This sampling technique is cheap, quick and easy. Instead of sampling an entire country when using simple random sampling, the researcher can allocate his limited resources to the few randomly selected clusters or areas when using cluster samples.
Detailed explanation-3: -Convenience sampling This sampling is often the easiest to conduct and is often very affordable. During a convenience sample, a researcher might go to a crowded public area and ask people if they are willing to be surveyed.