ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Many people don’t like completing surveys
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You can find specific information
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Some people just say what they want you to hear
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The business has control over the research and results
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Detailed explanation-1: -The main disadvantage of conducting primary research is the cost involved in the process. Secondary research can often be collected without cost, whilst primary research is more involved, increasing the cost of obtaining it.
Detailed explanation-2: -Pros: Perhaps the greatest advantage of primary research is that it allows the researcher to obtain original data that are current and highly specific to his or her needs. Cons: Because of the processes involved, primary research can be very time-consuming, sometimes requiring months or even years.
Detailed explanation-3: -There are a few disadvantages to primary data collection. One disadvantage is that it can be time-consuming and difficult to collect accurate information. Another disadvantage is that it can be invasive and disruptive, often requiring people to take time away from their normal activities.