ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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it is quick and easy to collect
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it is usually up-to-date
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it is always 100% accurate
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it is cheap because it has already been collected
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Detailed explanation-1: -Primary data is very reliable because it is usually objective and collected directly from the original source. It also gives up-to-date information about a research topic compared to secondary data. Secondary day, on the other hand, is not expensive making it easy for people to conduct secondary research.
Detailed explanation-2: -Primary data is more reliable than secondary data because primary data are collected by doing original research and not through secondary sources that may subject to some errors or discrepancy and may even contain ut-dated information. Secondary data are less reliable than primary data.
Detailed explanation-3: -Primary Data: Data that has been collected from first-hand-experience is known as primary data. Primary data has not been published yet and is more reliable, authentic and objective. Primary data has not been changed or altered by human beings, therefore its validity is greater than secondary data.