ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The type of research provides a collection of numerical data.
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Qualitative
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Quantitative
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Stratified
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None of the above
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Explanation:
Detailed explanation-1: -Quantitative research, in contrast to qualitative research, deals with data that are numerical or that can be converted into numbers. The basic methods used to investigate numerical data are called ‘statistics’.
Detailed explanation-2: -Quantitative or numerical data Known as both quantitative and numerical data, its values will always be in a number form. An example of numerical data would be the number of sales made in a particular business quarter. Put simply, if the answer is a number, the data is quantitative (numerical).
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