ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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One of the claimed advantages of using interviews in primary market research is that:1) the consumer answering the questions writes all of the answers2) there is no chance of interviewer bias3) any questions that are unclear can be explained by the interviewer4) the sample chosen will always be representative of the whole population
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Explanation:
Detailed explanation-1: -Interviews have several advantages as a qualitative research method. First, they allow researchers to gain rich and detailed data from the participants’ own words and expressions, which can reveal their feelings, motivations, and meanings.
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