ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What do we call “subgroups” in marketing?
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Market segments
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Demographics
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Focus groups
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None of the above
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Explanation:
Detailed explanation-1: -In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics.
Detailed explanation-2: -Demographic. Psychographic. Geographic. Behavioral.
There is 1 question to complete.