ENTREPRENEURSHIP

Detailed explanation-1: -Qualitative research questions focus on the “how” and “why” of things, rather than the “what". They ask about people’s experiences and perceptions, and can be used to explore a wide range of topics.

Detailed explanation-2: -Qualitative research seeks more in-depth, free form answers from respondents either in person or via open-test responses. This type of research is usually carried out with small groups and takes the form of in-person focus groups, telephone interviews or detailed surveys with free text responses.

Detailed explanation-3: -Qualitative research is an approach that focuses on people and their experiences, behaviours and opinions. The qualitative researcher seeks to answer questions of ‘how’ and ‘why’, providing detailed insight and understanding, 11 which quantitative methods cannot reach.