ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following best defines primary market research?1) It is data collection that always produces quantitative (number based) results2) It uses information that has already been collected3) It is also known as desk research4) It gathers original data by contacting consumers directly
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Explanation:
Detailed explanation-1: -Primary market research is the only way of getting direct feedback from clearly defined target groups. It allows you to ask very precise questions to a very specific group of people. This type of research is best undertaken anonymously or from an independent point of view.
Detailed explanation-2: -What’s the difference between primary and secondary market research? Primary market research is done by collecting data yourself, often through surveys or interviews with your target market. Secondary research uses existing data that you can find online or in research reports and books.
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