ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Qualitative research relies heavily on ____ groups.
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large
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small
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Samples in qualitative research tend to be small in order to support the depth of case-oriented analysis that is fundamental to this mode of inquiry [5].
Detailed explanation-2: -Based on studies that have been done in academia on this very issue, 30 seems to be an ideal sample size for the most comprehensive view, but studies can have as little as 10 total participants and still yield extremely fruitful, and applicable, results.
Detailed explanation-3: -Most qualitative studies are small scale, focusing on a single or small number of cases, and they provide depth and contextualised detail.
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