ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary Research
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Secondary Research
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Either A or B
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None of the above
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Detailed explanation-1: -Surveys are a cost-effective method of sampling a large group of people. They involve a series of easy to answer questions which are generally multiple choice. This allows quantitative data to be collected and analysed by the researcher.
Detailed explanation-2: -Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in their writing and to integrate them in a cohesive fashion.
Detailed explanation-3: -A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.