ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is most likely to be a benefit of collecting data via focus groups? Thedatacollectedisusuallyquantitativeandeasytoanalyse
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The data collected is usually quantitative and easy to analyse
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Detailed information can be collected about consumer tastes
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They are quick and inexpensive to conduct
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A large sample size is usually involved making the data fully reliable
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Explanation:
Detailed explanation-1: -Both have many benefits. While focus groups allow you to gather information, and then gather insights on its validity by assessing the responses across a group of participants, interviews will allow you to go into a great deal of detail, from a single perspective.
Detailed explanation-2: -The pros of a focus group include cost effectiveness, body language observation, and deeper engagement with the customers. The cons of a focus group include difficulty in engaging a large group, time-consuming analysis or shy/uncomfortable participants.
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