ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
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research focusing on issues of media effectiveness, selection, frequency, & ratings
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quantitative
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media
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qualitative
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market media
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Explanation:
Detailed explanation-1: -Sales forecasting is an attempt to estimate the future sales of an existing product. A type of research focusing on the issues of media effectiveness, selection, frequency, and ratings; also known as advertising research.
Detailed explanation-2: -A database is an organized collection of data-facts about people, events, things, or ideas-related to a specific topic or purpose.
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