ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Strongly agree to strongly disagree is an example of a ____ scale frequently used on surveys.
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Score
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Likert
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Simile
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Predictor
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Explanation:
Detailed explanation-1: -Likert scaling is a bipolar scaling method, measuring either positive or negative response to a statement. Sometimes an even-point scale is used, where the middle option of “neither agree nor disagree” is not available. This is sometimes called a “forced choice” method, since the neutral option is removed.
Detailed explanation-2: -A Likert scale is an ordered scale from which respondents choose one option that best aligns with their view. It is often used to measure respondents’ attitudes by asking the extent to which they agree or disagree with a particular question or statement.
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