ENTREPRENEURSHIP

Detailed explanation-1: -Snowball sampling method is purely based on referrals and that is how a researcher is able to generate a sample. Therefore this method is also called the chain-referral sampling method. Snowball sampling is a popular business study method.

Detailed explanation-2: -Snowball sampling is a recruitment technique in which research participants are asked to assist researchers in identifying other potential subjects.

Detailed explanation-3: -Snowball sampling (also known as chain-referral sampling) is a non-probability (non-random) sampling method used when characteristics to be possessed by samples are rare and difficult to find.

Detailed explanation-4: -Referral sampling usually involves identifying individuals who meet inclusion criteria, gaining their cooperation, and then asking them to recruit additional respondents with the same conditions (Heckathorn 2002).