ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The best way to reach people who would not give personal interviews or whose responses might be biased or distorted by the interviewer is by using a(n) ____
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personal interview
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mail questionnaire
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telephone interview
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mall-intercept
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online interview
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Explanation:
Detailed explanation-1: -The mail questionnaire is one way to reach people who would not give personal interviews or whose responses might be biased or distorted by the interviewers. Mail questionnaires require simple and clearly worded questions.
Detailed explanation-2: -Survey Research These surveys help determine how consumers feel about the product, brand, and price point.
Detailed explanation-3: -A situation analysis is a form of exploratory research undertaken to gather background information and gather data pertinent to the problem area that might be helpful in defining the problem decision.
There is 1 question to complete.