ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The Macy’s department manager looks at merchandise reports to see which products are not selling. What marketing method is this?
A
Sales Research
B
Consumer research
C
Comparison shopping
D
Consumer Publication
Explanation: 

Detailed explanation-1: -Customer research may be conducted via a variety of quantitative and qualitative methods such as interviews, surveys, focus groups, and ethnographic field studies. It also commonly involves doing desk research of online reviews, forums, and social media to explore what customers are saying about a product.

Detailed explanation-2: -Primary Market Research Method #1 – Surveys. Primary research is sometimes called “field research” because you need to take a more direct approach to obtaining your data, often in the “field.” Surveys are perhaps the most widely known and utilized method when it comes to market research.

Detailed explanation-3: -There are three types of market research-exploratory, descriptive, and causal.

There is 1 question to complete.