ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The physical and social characteristics of the population:
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decision problem
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demographics
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unit of analysis
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primary data
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Explanation:
Detailed explanation-1: -Population characteristic commonly include age, gender, race, and ethnicity. Population characteristics help predict the possible health outcomes and risk for certain diseases. For example, older populations are more at risk for strokes and heart attacks.
Detailed explanation-2: -variables within a nation’s population, such as age, gender, income level, marital status, ethnic origin and education level; demographic characteristics are commonly used as a basis for market segmentation.
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