ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The real value of marketing research is the ____, the information that can give a company a strong advantage over the competition.
A
customer insights
B
product testing
C
competitive edge
D
internal data
Explanation: 

Detailed explanation-1: -The real value of marketing research and information lies not in quantity but in the customer insights provided.

Detailed explanation-2: -The real value of marketing research and marketing information lies in how it is used-in the customer insights that it provides. Customer insights Fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships.

There is 1 question to complete.