ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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do you like chocolate or vanilla, yes or no?
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why should marijuana be legalised?
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what kind of toppings do you like on your pizza?
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how should you discipline a child?
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Detailed explanation-1: -To measure opinions, quantitative research is the right choice. If an in-depth understanding of perceptions revealing conscious, or even unconscious ways individuals reason through and come to their conclusions on a matter, then qualitative research is the best bet.
Detailed explanation-2: -Quantitative research is all about numbers. It uses mathematical analysis and data to shed light on important statistics about your business and market. This type of data, found via tactics such as multiple-choice questionnaires, can help you gauge interest in your company and its offerings.
Detailed explanation-3: -Qualitative market research is the study of the factors that influence people’s behavior within a specific market. For example, in a commercial market, the aim of qualitative research might be to understand shoppers’ motivations when they buy things, such as what they think of a product and why they think that way.