ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Industrial Test
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Test Market
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Either A or B
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None of the above
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Detailed explanation-1: -Stage 6: Test Marketing and Validation Test marketing is the final stage before commercialization; the objective is to test all the variables in the marketing plan including elements of the product. Test marketing represents an actual launching of the total marketing program, done on a limited basis.
Detailed explanation-2: -Market testing is a way to test the waters to see how well a product, service, or offering will perform…or not. It generally is made of trials of research that aim to answer questions around how the market will react to the product launch.
Detailed explanation-3: -Product testing gives your target audience a range of options and asks them to provide feedback on each one. Determine whether a new product development program is on track. Decide suitability for end use. Introduce your product to the customer. More items