ENTREPRENEURSHIP

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MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What would be a limited number of units that are chosen to represent the whole?
A
Sample
B
Census
C
Sampling
D
Population
Explanation: 

Detailed explanation-1: -A good maximum sample size is usually around 10% of the population, as long as this does not exceed 1000. For example, in a population of 5000, 10% would be 500. In a population of 200, 000, 10% would be 20, 000. This exceeds 1000, so in this case the maximum would be 1000.

Detailed explanation-2: -A sample is a part of the population. Information are collected from only a few units of a population and not from all the units. Such a survey is known as sample survey.

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