ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.
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Primary Data
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Secondary Data
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -One of the primary groups of focus in market research is consumers. Gathering information about consumer attitudes and behavior will help marketers understand how to target and position their products. Another group of focus includes customers who have previously purchased one of the business’s products.
Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
There is 1 question to complete.