ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of these types of research/data produces results in numbers, percents, etc.?
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Qualitative
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Quantitative
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Quantitative research is a scientific method of collecting numerical data to measure variables in the form of numbers or statistics.
Detailed explanation-2: -Research data can be placed into two broad categories: quantitative or qualitative. Quantitative data are used when a researcher is trying to quantify a problem, or address the “what” or “how many” aspects of a research question. It is data that can either be counted or compared on a numeric scale.
Detailed explanation-3: -4 Types of Data: Nominal, Ordinal, Discrete, Continuous.
There is 1 question to complete.