ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This method involves getting a group of specially chosen people together in a room depending on the product or service in question. A moderator will get participants to discuss the topic among themselves, bouncing ideas off of one another.
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Experiment
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Interview
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Secondary Reserach
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Focus Groups
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Explanation:
Detailed explanation-1: -Moderators should have characteristics that are similar to participants and be skilled in group processes. Their role is to keep discussions flowing and on track, guide discussions back from irrelevant topics, make transitions into another question, and be sensitive to mood of the group.
Detailed explanation-2: -The person who runs a group discussion or focus group. She or he is responsible for ensuring the smooth running of the discussion, managing the group process and dynamics, introducing relevant issues and ideas for response by the group, and for ensuring that the client’s objectives are addressed.
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