ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following are categories of marketing research?
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Pricing research
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Market research
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Sales and distribution research
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All the above
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Explanation:
Detailed explanation-1: -Market Segmentation. Product Testing. Advertising Testing. Satisfaction and Loyalty Analysis. Brand Awareness and Reach. Pricing Research.
Detailed explanation-2: -There are three types of market research-exploratory, descriptive, and causal.
Detailed explanation-3: -survey. focus group. observation. case study. experimentation.
Detailed explanation-4: -Competitive Analysis. When businesses have nowhere else to start, they can always scrap data about their competitors. Brand Sentiment. Customer Decision-Making. Customer Segmentation. Market Messaging. Product Pricing. Product Development. 19-Dec-2022
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