ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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“What are some unfulfilled needs in our target market?” is an example of a(n)
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discovery-oriented decision problem.
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strategy-oriented decision problem.
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relevant variable.
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unit of analysis.
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Explanation:
Detailed explanation-1: -An example of a decision problem is deciding by means of an algorithm whether a given natural number is prime. Another is the problem “given two numbers x and y, does x evenly divide y?". The answer is either ‘yes’ or ‘no’ depending upon the values of x and y.
Detailed explanation-2: -The management decision problem asks what the DM needs to do, whereas the marketing research problem ask what information is needed and how it can best be obtained. Research can provide the necessary information to make a sound decision. The management decision problem is action oriented.
There is 1 question to complete.