ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which definition below correctly defines market segmentation
|
|
the process of breaking down a market into sub-groups that share similar characteristics
|
|
|
an identifiable sub-group of a whole market the consumers have similar characteristics
|
|
|
Either A or B
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs.
Detailed explanation-2: -Market segmentation is the process of dividing your customer base into different sub-groups that have shared characteristics.
There is 1 question to complete.