ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What can you conclude is the reason why secondary data is desirable?
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It includes survey information from consumers.
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It includes information not usually accessible to a company.
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It includes focus group data.
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It includes information that a company has in its databases.
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Explanation:
Detailed explanation-1: -Secondary research can give you critical insights into competitors, trends, and market size. You can use this information to guide decision making and product positioning.
Detailed explanation-2: -When data through both primary and secondary methods are used correctly, the researcher is able to test the validity of the research by analyzing secondary data. Additionally, secondary data backs up the primary data the researcher collected.
There is 1 question to complete.