ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
What is the other name given to secondary market research
|
|
Field research
|
|
|
Desk research
|
|
|
Either A or B
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -Secondary research, also known as desk research, is a research technique that involves the summary, collation and synthesis of existing research. In desk research, you use information that the primary research produced as your source of data, which you then analyse.
Detailed explanation-2: -Desk research is a type of research that is based on the material published in reports and similar documents that are available in public libraries, websites, data obtained from surveys already carried out, etc. Some organizations also store data that can be used for research purposes.
There is 1 question to complete.